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Barilla Pasta Party

We are the UK’s biggest Pasta Party, with over 22,000 attendees every year! Everyone involved in the Simplyhealth Great North Run weekend is invited to claim their free bowl of pasta and enjoy the party atmosphere. You can find your voucher at the bottom of your run number.

As we prepare to put the ‘party’ back into pasta for another year, we’ll be celebrating all things Great Run with our commercial partners and charities; providing visitors with the opportunity to get involved in sport and find out about ways to lead a healthier and fitter lifestyle.

Of course, essential pasta fuel will be readily available in large helpings!


There are lots of fun things to do on the day including interactive activities for kids and adults. From a festival-style food market and sports retailers to music and entertainment, the Barilla Pasta Party is a great place to enjoy the excitement of the weekend.

The location also provides a spectacular view of world-class track and field action! The Great North CityGames is free to spectate so you can get up close to some of the world’s best sports men and women on our purpose-built athletics arena.

Just pop along on the day, bring your friends and family along, and enjoy the entertainment and performances from world-class athletes competing in a number of events, including the 150m sprint, 100m hurdles, pole vault and long jump.

The events are open to everyone, we hope to see you there.


Exhibitors at the Barilla Pasta Party range from: sportswear manufacturers and retailers; healthcare and fitness companies; training centres and gyms; nutrition and hydration companies and charities, through to sporting associations and outdoor activity centres.

The Barilla Pasta Party is a unique marketing opportunity for businesses to be associated with an event of the calibre and international recognition of the Simplyhealth Great North Run – the world’s greatest half marathon. The show encompasses all aspects of the sport and fitness industry and gives opportunities to:

  • Meet a captive audience

  • Deliver information to all age groups on the benefits of an active lifestyle and participation in sport

  • Reach a mass audience of 22,000+ visitors

  • Gather data from a sporty audience

  • Increase brand awareness to a huge audience

  • Gain exposure to your product


View our Prospectus (PDF)