As one of the largest professional services companies in the world, PwC has built an enviable reputation for its ability to solve important problems and process data.

Come Sunday, May, 6, however, the only number-crunching that matters will be Simplyhealth Great Birmingham 10K finish times for more than 200 of its regional workforce who are running or walking the popular event for personal challenge or charity.

With ongoing support from The Great Run Company – organisers of the annual 10K – PwC has pulled out all the stops to inspire its Midlands workforce to get active in 2018 and take part in the 10K Business Challenge, which sees companies compete for fastest-time trophies and those all-important bragging rights in the corporate world.

The four fastest collective times by participants are added up for each team to pick the overall winners and an engraved trophy is awarded for the winning team in each business size category (small, medium and large).

Plus, any company that enters 12 or more employees will receive its own engraved plaque irrespective of finish times.

Over 60 teams took part in last year’s Great Birmingham Run half marathon and 10K Business Challenges, from a variety of business sectors and sizes across the Midlands.

The Great Birmingham 10K starts in Birmingham city centre before taking runners and walkers past sights such as the Selfridges building, Cannon Hill Park and Edgbaston Stadium. It has music at its heart, with energetic warm-ups and start waves featuring 80s, 90s, 00s and today’s tunes.

The event features a Walking Wave, which is growing in popularity as it appeals to participants taking on their first mass-participation activity event or aiming for a change of lifestyle.

With PwC relocating its 1,400-strong staff from Cornwall Court to the Paradise development early next year, the entire company is ‘on the move’ in more ways than one after signing up for the Great Birmingham 10K Business Challenge.

PwC runners are raising money for a wide range of causes, including the PwC Foundation, which promotes social inclusion and sustainable development, The Samaritans, Beyond Food and Wellbeing of Women.

The PwC team has been given support and encouragement with tailored training plans and running advice from Great Run Company experts, who have created training schedules for runners and walkers of all ages and abilities at

Ian Wall, PwC Director in the Midlands said: “Having led the charge on PwC’s entry into the Birmingham Great Run events from the start, I am immensely proud that over 200 of the PwC Midlands team are taking part.

“Keeping active is important to both physical and mental wellbeing, it is also great fun and a super opportunity to raise money for good causes as part of the PwC Foundation.

“Great Run have been excellent in providing our new and experienced athletes with lots of support and as a result we have many new people joining our team.”

David Hart, Partnerships Director for The Great Run Company, said: “Running or walking the 10K Business Challenge is a great way of inspiring office morale and team building.

“There are real gains to be had for companies signing up to take part and while the Business Challenge has an element of friendly competition, PwC are demonstrating that the 10K is very much about participation with a team made up of runners, joggers and walkers and we can’t wait to see them on the start line on Sunday, May 6.”

To enter the Simplyhealth Great Birmingham 10K Business Challenge click here
To enter the Simplyhealth Great Birmingham 10K individual entrants click here