The Great North Run will be celebrating a landmark occasion when the 40th staging takes place in 2020. GNR40 will be the boldest event yet, with a whole host of exciting new activities and experiences for runners, spectators and visitors planned.
The event's partnership with Made By Sport will play a big part in next year's celebrations.In June we were announced as a founding partner of this national campaign, which was launched by HRH Duke of Sussex, Anthony Joshua and Nicola Adams
This four year campaign has been created to support the vital work of community sports organisations across the UK. It aims to champion the power sport has to change lives and raise £40m in additional funds for organisations using sport to transform the lives of young people in the UK over the next four years.
Made By Sport is aiming to raise a significant sum through its partnership with GNR40, as the campaign teams up with this landmark moment for the world's most iconic Half Marathon, to use the power of sport to change the lives of young people in the area.
That money will stay in the North East to support those local organisations who are using the power of sport to change young lives, targeted at some of the most disadvantaged areas of the region.
This year we're highlighting the work of some of these amazing community sports organisations and the extraordinary people that give up their time and energy to sustain them. We hope finding out more will motivate runners to support the campaign in 2020 and help Made By Sport change the lives of young people in the North East.
Sporting Chance North East
Sporting Chance North East is one of these organisations. They offer education, training and social opportunities to children, young people and adults that have found it difficult accessing mainstream education or services. Sporting Chance empowers children and people through sport and fitness to gain qualifications, achieve employment and improve social skills. Director Jamie, Head of Operations Jordan and five friends are taking part in this year's Simplyhealth Great North Run.
The work these groups do is so important, not just in the communities they operate, but for the success and prosperity of the entire country. Ultimately they play a crucial role in providing young people with life skills they can use well beyond the sporting arena.
Local sports clubs and teams have always been a huge part of the Great North Run story with many organisations facilitating their own fundraising through the event.
Sport has been a crucial part of life for people growing up in the region for many generations, and through the determination and tireless efforts of local volunteers, coaches and parents we have produced a number of sporting superstars.
Crucially, in an area disproportionately affected by economic decline, sport has been a lifeline for many individuals giving them a sense of purpose, pride and achievement.