If you’re taking part in a Great Run event for charity this year, then you’re going to want to raise as much money as possible to support your cause.
That’s why we’ve teamed up with our official online fundraising partner, Enthuse to share five quick and easy tips you can use to raise as much as possible.
Tick off all five and your fundraising page will be in a prime position come event day.
So let’s get started!
Picture it
It’s simple but the best place to start is with a picture of yourself to reassure your friends and family they’re donating to the right person. And it works, too! Fundraisers with a profile picture receive 50% more donations on average. While it may be a small thing, adding a profile picture at the beginning of your fundraising journey can make a big difference.
What’s your story?
When someone lands on your profile page, they may well know you but they might not know much about your chosen charity or what it means to you. That’s why writing your personal story is an important next step.
It doesn’t have to be long – you could start with a little bit about the cause and why you picked them, and if you’ve got a personal connection, add that in as well. Then people will understand why they’re so important to you. What’s more, the profiles that have a story raise 66% more on average.
Donate to yourself
This one might not be as obvious but it’s certainly worthwhile. Donating to your own fundraising page is a great way to get the ball rolling. It will help bump up the totaliser and it shows everyone how committed you are to your cause.
Self-donating can also help set the tone in terms of the amount others give. Fundraisers who self-donate raise around 20% more.
Progress updates
Whether it’s posting a run from Strava or sharing your latest news, adding progress updates to your fundraising page is a great way to keep people in the loop. Current and future donors alike will want to know how your preparation is going and what you’ve achieved so far.
Fundraisers who posted an update raised 63% more on average, which goes to show that an updated page is a healthy page.
Show your gratitude
Did you know that you can reply to donors on your official Great Run fundraising page to say ‘thank you’? Every time a donation comes in you’ll be notified by email. All you’ll have to do is log in to your fundraising page, hit reply to the donor and you can tell them what their donation means to you.
This is a great way to let current and future donors know how much you appreciate them. So much so that fundraisers who say ‘thank you’ have 43% more donors on average.
We hope these five quick tips prove helpful and set you on the road to fundraising success.
Best of luck for your big day!
If you haven’t set up a fundraising page yet, it’s not too late to start. Whatever event you are looking to raise money at, Enthuse have you covered. Check out the link for your event below, and kickstart your fundraising now.
