Low self-esteem is being kicked into touch by a group of feisty females who are donning superhero-style pants over their running gear and taking to the streets of Glasgow for the Morrisons Great Women's 10k.
Led by Sylvia Douglas, the founder of ‘Empowerment Pants', the superheroines were out in force at Bellahouston Park today getting in some last minute training for the event, which takes place on Sunday May 17.
The Empowerment Pants are part of a social enterprise movement, set up by Sylvia in 2014, which is quickly gathering momentum as it aims to help young women from vulnerable backgrounds realise their own self-worth, raising their self-esteem in the process.
Ladies from across Scotland are purchasing their pants online, with all proceeds going towards setting up workshops for vulnerable women, and wearing them to interviews, on first dates and even under their wedding dresses to give them a confidence boost.
Now Sylvia and her band of underwear champions will be taking on the Morrisons Great Women's 10k, proudly displaying their Empowerment Pants over their kit, to spread the importance of a positive self-image amongst women.
Sylvia said: “Although a fun and colourful novelty product, the Empowerment Pants stand for something quite meaningful. We want to encourage women who lack self-confidence, perhaps as a result of feeling neglected, mistreated or unsupported, to grab life by the horns and appreciate what a valuable contribution they can make.
“The Morrisons Great Women's 10k is the ideal event for us to take part in wearing our Empowerment Pants. Thousands of ladies will be coming together to pull on their trainers and help one another to reach the finish line, which is so inspiring. I'm sure the sight of us all in our colourful underwear will raise some eyebrows on the day and I will be thrilled to be able to spread the Empowerment Pants message.”
Andy Mitchelmore from The Great Run Company, said: “The Empowerment Pants movement is a fantastic social enterprise for the women of Scotland and it will be brilliant to have Sylvia's superheroes taking part.
“The spirit of the Morrison's Great Women's 10k is heartening as participants encourage each another to walk, jog or run their way round the route. Whether you take part by yourself or with a group, the friendly and fun atmosphere is second to none.
“Online entries will close at 9am on Tuesday May 12, with in-person entries open until Saturday May 16, so I would encourage anyone considering entering to sign up now.”
The Morrisons Great Women's 10k will follow the same route as previous years with runners starting on Nithsdale road and finishing on Mosspark Boulevard taking in Pollok Park and Pollokshields along the way, with locals lining the route and cheering the ladies on.
Online entries are open at www.greatrun.org/womens10k until 9am on Tuesday May 12.
A pop-up shop will open in the St Enoch Centre to take in-person entries on Thursday May 14 (12 – 5pm), Friday May 15 (10am – 5pm) and Saturday May 16 (10am – 5pm).
For more information on Empowerment Pants, go to www.msmissmrs.co.uk or search ‘Empowerment Pants' on Facebook.