Great Run Announces Leighton Partnership

THE GREAT Run Company have selected North East-based digital transformation and technology company, Leighton, to create a new bespoke registration process for their ever-expanding event schedule.

The Great Run Company organise mass participation running and swimming events with more than 250,000 participants a year taking part.

With headquarters in Newcastle-upon-Tyne and offices in Glasgow, Manchester and London, their events programme stretches across the UK from Aberdeen to Portsmouth offering a full range of distances from 5k through to a marathon, including the Simplyhealth Great North Run, the world’s biggest half marathon.

Leighton were selected from a number of national and international suppliers for their innovation, skillset and experience. The new solution will put the customer at the heart of the process, ensuring that the digital experience meets with customers’ expectations and continues to simultaneously evolve in line with the Great Run Company’s business and its customers.

Based near Durham, Leighton work with brands such as British Airways, Home Group and The Ambassador Theatre Group to support with their ongoing digital strategy, helping improve experiences for their customers and introducing operational efficiencies across many aspects of their business.

Lyle McCalmont, CEO of Leighton, said: “Working with The Great Run Company is an honour and our team is excited about being involved in such a prestigious project for a company we support and admire.

“The work brings together our full suite of in-house skills which include technical development, creative design and project control. We look forward to delivering a fantastic user experience for customers registering for future GRC events.”

Paul Foster, Chief Technology Officer at The Great Run Company, said: “We’re excited to be working with Leighton to develop a cutting edge platform for Great Run.

“Entering a Great Run event will be easier and faster than ever, and we’ll be able to serve our runners more relevant content, better advice and deliver a richer experience, from their entry process, through their training, to the finish line and beyond.

“Leighton’s skills and vision for the project stood out, and we’re delighted to be partnering with another great North East business.”