Great Run Announces Partnership With Kellogg’S
The Great Run Company announces partnership with Kellogg's
Kellogg's has been named as the Official Snack Partner of the Simplyhealth Great Run series and the Bank of Scotland Great Scottish Run.
The partnership covers events taking place across England and Scotland including the world's biggest half marathon, the Simplyhealth Great North Run.
Kellogg's owns a range of high profile snack bar and cereal brands and have chosen to promote the Special K brand to Great Run customers.
As the Official Snack Partner of the Great Run Series 2018, Special K will be promoting their new range of cereal bars and protein bars at events to thousands of runners and spectators through finishers packs, sampling and activation.
Nicky Homes, Commercial Director for The Great Run Company said: “We're delighted to welcome Kellogg's on board.
“We're sure these products will appeal to nutrition conscious runners and enhance their race day experience.”
Sarah McFall, Brand Manager for Special K said: “We are thrilled to partner with the Great Run Company, the brand behind such iconic events across the UK.”
“It's a great opportunity for our products to be enjoyed on race days”
Related Articles
1/11
Reigning team champions return to Birmingham
As winners of last year’s Business Challenge, Solihull School returns to the start line for the AJ Bell Great Birmingham Run.
Groundbreaking Joint Venture for Future of Athletics in the UK
UK Athletics (UKA), The Great Run Company (GRC) and London Marathon Events (LME) today announced the creation of a new joint venture, Athletic Ventures.
Doting Brothers Set to Race in Memory of Baby Sister
Two loving brothers from Newcastle-Under-Lyme are limbering up to take on the AJ Bell Junior and Mini Great Birmingham Run in memory of their little sister.
Great Birmingham Run scores a hat-trick!
With a month to go before the AJ Bell Great Birmingham Run, the three football clubs are encouraging fans to run for their community foundations.
Arup are up for the challenge on Sunday 5 May
39 runners from engineering giant Arup are taking on the AJ Bell Great Birmingham Run Business Challenge.
Taking it in Their Stride in Memory of a Friend
One team of Great Birmingham Run runners is gearing up for a challenge that goes beyond the miles they'll pound on the pavement.
10 Reasons you should run the AJ Bell Great Birmingham Run
As we countdown to event day on 5 May, we spell out 10 reasons why you should get involved and (if you haven’t already!) sign up.
Emon’s expert tips for training during Ramadan
A reality TV star who ran back to back marathons while fasting during Ramadan is now aiming to inspire his fellow Muslim runners.
Power of Running: Andrew Porter
Andrew Porter, 47, has ran every Great Manchester Run 10k since it started in 2003. Read Andrew's story.
Power of Running: Halee Robinson
After falling out of love with running Halee signed up for the Great Birmingham Run and hasn't looked back. Read Halee's story.
Power of Running: Helen Ryvar
Helen Ryvar is the Guinness World Record Holder for running the most consecutive half marathons, hitting 111 back in 2021. Read Helen's story.
