The Great Run Company announces partnership with Kellogg's
Kellogg's has been named as the Official Snack Partner of the Simplyhealth Great Run series and the Bank of Scotland Great Scottish Run.
The partnership covers events taking place across England and Scotland including the world's biggest half marathon, the Simplyhealth Great North Run.
Kellogg's owns a range of high profile snack bar and cereal brands and have chosen to promote the Special K brand to Great Run customers.
As the Official Snack Partner of the Great Run Series 2018, Special K will be promoting their new range of cereal bars and protein bars at events to thousands of runners and spectators through finishers packs, sampling and activation.
Nicky Homes, Commercial Director for The Great Run Company said: “We're delighted to welcome Kellogg's on board.
“We're sure these products will appeal to nutrition conscious runners and enhance their race day experience.”
Sarah McFall, Brand Manager for Special K said: “We are thrilled to partner with the Great Run Company, the brand behind such iconic events across the UK.”
“It's a great opportunity for our products to be enjoyed on race days”