Following a successful initial three-year partnership, Enthuse will continue to work as the official online fundraising partner for the full portfolio of AJ Bell Great Run Series events, including the AJ Bell Great North Run, until 2027.
Since 2022, The Great Run Company and Enthuse have worked together to transform mass event fundraising, introducing co-branded fundraising pages that put charities centre stage, and help good causes to build a stronger relationship with their donors. Every AJ Bell Great Run Series event entrant can create a fundraising page with the process directly linked to event registration; meaning people can start raising money immediately. Fundraising pages are equipped with a Strava integration, the opportunity to share photos and videos, and the ability to personalise the fundraising story. All of this is provided free of any subscription charges to help charities raise more.
Enthuse and The Great Run Company will continue to work together to ensure that users have access to intuitive and innovative fundraising tech. The Great Run Series event day app will continue to be a key focus, with supporters able to donate to participants with official fundraising pages on the day.
Chester Mojay-Sinclare, CEO & Founder of Enthuse said: “We’re delighted to be continuing to support Great Run with its full portfolio of events for the long term. When we started working together in 2022, we set out to transform mass events with our unique approach, providing a dedicated platform for each event. The extension of this partnership is a testament to the great strides we’ve made so far and it’s fantastic to have Great Run place their belief in our charity-first approach.” “It’s partnerships like these that make Enthuse the home of mass events in the UK and we’re determined to use this opportunity to help charities raise more and build stronger relationships with their supporters.”
Nicky Homes, Commercial Director, The Great Run Company, added: “We’re incredibly proud that so many people take part in Great Run events to raise money for good causes. Over the past four decades, our events have been a vehicle for personal achievement but also collective generosity. Enthuse shares our drive to maximise fundraising but also to deliver the best possible experience for everyone involved from charities, to fundraisers and supporters.” “Taking part in a Great Run event is a unique experience and we’re working hard to ensure that attending is as memorable and enjoyable as possible. We’re delighted to be extending our partnership with Enthuse, whose commitment to delivering the best possible online fundraising experience has been clear from day one.”